Professional Writing
Planning & Positioning
In today’s fast-paced, 24-hour news cycle environment, it’s critical to have a consistent and integrated message across multiple platforms. Brand integrity is also important. In such a crowded marketplace of ideas, simplicity is best. Creating core “talking points” and creating strategies for communicating these messages to internal and external audiences takes time, planning, and hiring an expert who can help. Strategic planning is also essential with so many outlets available and constantly changing media offerings. Understanding what platforms your clients and consumers utilized, and how to reach them is an essential service I also offer.
Corporate Communications
Consistently and regularly communicating your brand, services, growth, and events is essential to the survival of any company and organization. These typically take the form of drip e-mail campaigns, website content, newsletters, brochures, blogs as well as specific materials for trade shows and conventions. My extensive communications and public relations experience includes copy writing, graphic design and layout, e-mail campaigns, video script writing, blog posts, speech writing, and anything else involving the written word.
Media Outreach
At the core of an effective communications strategy is navigating today’s media. Crafting an effective message is only part of the equation. Understanding who and how to communicate is what I’ve done for thirty-five years a the national level. From writing press releases and placing op-eds, to staging press conferences, preparing executives for public appearances, creating messages, and conducting follow-up, I’ve been involved in nearly every aspect of media relations since the 1980s, including spending seven years at four different public relations agencies.
